About Us


Welcome to Vialli Jeans, where Italian heritage and style intertwine to create a world of elegance and sophistication. Our brand is a testament to the timeless allure of Italian fashion, offering a curated selection of high-quality fashion items. Established in 1994, Vialli has been a pioneer in the fashion industry, constantly evolving and growing to meet the needs of our discerning customers.

With 3 convenient store locations in Highveld Mall, Mall of Africa, and Mall of the North, shopping with us has never been easier. Visit our stores to explore our full range of products and receive personalized assistance from our friendly staff. Whether you're in need of fashion advice or simply want to browse our latest arrivals, our team is here to help.

Vialli Jeans has quickly become a beacon of sophistication in the world of e-commerce. Our mission is to provide our discerning clientele with unique and stylish options that allow them to enhance their personal style and make a lasting impression. 

Our partnership with Crossover stores allows us to reach even more customers who appreciate high-quality fashion items. In addition to Crossover stores, we have established strong relationships with numerous retailers throughout the country.

Humble beginnings

Our story begins in a small shop with a small team. With nothing but passion and a dream our brand was born.

Quality first

We started making the products we wanted to see in the world and we did this with an uncompromising approach to sustainability.